How to read a clipping campaign brief.
4 min read · Updated October 30, 2026
A campaign brief tells you what content is allowed, how long it can be, where to post it and how you are measured. Reading it carefully before you cut anything saves you from clips that get rejected.
Clip to a campaign's rules →What most briefs cover
- Source content: which streams or videos you may use.
- Format: clip length, aspect ratio, captions or no captions.
- Required elements: a handle, a tag, a hashtag, or a watermark.
- Banned content: topics, language or claims you must avoid.
- Where to post, and how views are counted and verified.
- How and when submissions are reviewed and paid.
A checklist before you post
- 1
Read the brief twice
The second time, write down every must and must not.
- 2
Check the timestamps
If the brief names moments, find them first.
- 3
Check length and framing
Match the required length and aspect ratio.
- 4
Check required text
Add the handle or tag they ask for.
- 5
Check the platform rules too
A campaign cannot override what a platform allows.
Using the brief in Zlayo
Paste the campaign's rules into the Campaign rules box on Auto-Clip. Moments the rules name by time or by quote are clipped first, topics named in the rules steer the scoring, and banned topics are kept out. Zlayo also reports any request it could not find in the video instead of inventing a clip.
Be realistic
Payouts depend on views and on the campaign's own terms. Earnings are never guaranteed, so treat campaigns as one way to practise and earn, not a salary.
Get started
On every paid plan, from $19 a month, after your 3 free creations.
Clip to a campaign's rulesQuestions
No. You post on your own accounts and submit the links to the campaign yourself.
Yes. You can put your name, a handle or a logo on every clip.
Paste them. Zlayo cuts exactly those moments, in the order it finds them.
Within one project, no. Zlayo never clips the same moment twice.